Shopify Marketing

Marketing that starts with your store’s numbers

Paid traffic on a leaking storefront just buys more leaks. Before we spend a dollar on acquisition, we look at the numbers that determine whether marketing can work at all: your conversion rate, your repeat purchase behavior, your margins, and what one customer is actually worth to you over time.

If the store needs fixing first, we tell you and fix it — usually with the conversion work and SEO foundation — and then scale acquisition on top of something that converts.

What we run

• Paid media funnels — Meta, TikTok and Google campaigns where they fit your margins and offer, built around creative that gets iterated, not set-and-forgotten
• Social commerce — TikTok Shop and platform-native selling, synced to your Shopify catalog so social traffic converts in-platform
• Email and SMS retention — the flows (welcome, cart, post-purchase, winback) that make every customer worth more
• Analytics — GA4 and attribution wired correctly, so decisions are made on data instead of vibes
• Content that feeds the funnel — the guides and category content that support your organic growth at the same time

What we don’t do

We don’t promise specific ROAS figures before the work starts, and we won’t run a channel that doesn’t fit your product economics. If a channel isn’t working after a fair test, we show you the data and say so.

A growth example

The clearest recent example is Unleashed TikTok Shop: a full catalog synchronization with TikTok Shop that built an automated omnichannel pipeline — +50% in social sales with 100% of products auto-synced. The Rachel’s Texas Kitchen engagement shows the other side: conversion architecture that took a live store to $35.8K monthly.